Selling Your Santa Rosa Home: Your 2026 Guide

Name: Sonoma County Real Estate Experts
Telephone: 707 238 2112
Rating: 4

$24M

Santa Rosa Sales 2025

No. 2

Team in Sonoma County

100.4%

Of List Price (W Real Estate)

$232M

Sold Over 3 Years

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ZILLOW PREMIER AGENTS

SELLING IN SANTA ROSA

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What Sellers Need to Know About the 2026 Market

Santa Rosa is the deepest, most active market in Sonoma County, which is good news and a warning at the same time. Good news, because there are more buyers here than anywhere else in the county, across more price points. A warning, because Santa Rosa is also where buyers have the most comparables to work from, and they use them. Pricing to the last three months of real sales in your specific neighbourhood is everything.

Right now the backdrop favours you. Demand is running about 16% ahead of last year, supply is tight at just 2.5 months against the six that marks a balanced market, and well-presented homes are closing at 99% of list in roughly 50 days. But Santa Rosa's depth cuts both ways: because there are more recent sales here than anywhere in the county, buyers price your home against real comparables. Sellers who come in aligned with those sales are transacting quickly and at ask. Sellers who start high are the ones still sitting.

At BruingtonHargreaves, we are the No. 2 ranked team in Sonoma County (RealTrends 2025), with $24 million in Santa Rosa sales in 2025 and $232 million sold across the county over the last three years. With a background in digital marketing, David Hargreaves brings a unique skill to the table when it comes to getting our listings in front of buyers.. Jonathan Bruington grew up in Sonoma County real estate and has been involved in dozens of local renovation and construction projects. Between them, there is very little about pricing and preparing a Santa Rosa home they have not done.

THE MARKET

Santa Rosa Is Accelerating, But Buyers Still Have the Comps.

The Santa Rosa market has picked up meaningfully over the past year: activity is running about 16% faster than it was a year ago, inventory sits at just 2.5 months against the six that marks a balanced market, and homes are closing at 99% of list in around 50 days. For sellers, that is a strong backdrop. The one constant in a market this deep is that buyers always have comparables. Santa Rosa produces more recent sales than anywhere else in the county, so homes priced to those sales sell quickly and near ask, while the ones that overreach still sit and end up chasing the market down.

With inventory at 2.5 months and homes selling at 99% of list, Santa Rosa is firmly a seller's market. But a seller's market is not the same as "any price works." Accurate, defensible pricing from day one is still what turns momentum into a fast, full-price sale.

See the Latest Santa Rosa Data

WHY US

What Makes the Difference When You Sell

No.2 Ranked Team in Sonoma County.

RealTrends 2025 ranks BruingtonHargreaves the No. 2 team in Sonoma County, and No. 1 in Healdsburg. That standing is earned through transaction volume, not marketing spend.

$24M in Santa Rosa Sales. $232M Over 3 Years.

From Coffey Park family homes to Fountaingrove hillside estates, we sell across every Santa Rosa price point, part of $232 million sold across Sonoma County over the last three years. If your home is in one of the county's luxury pockets, our guide to where the wealthy live in Sonoma County is a good sense of the buyer we market to.

5,000 Subscribers. Every Friday.

The Sonoma County Insider reaches nearly 5,000 active readers each week: buyers, investors, and relocators who follow this market closely. Your listing goes in that conversation.

350,000+ Views. Local Authority.

Our YouTube channel, editorial presence, and digital-marketing background mean buyers find us before they find anyone else. That reach matters when it is your home on the market.

Priced Right. From Day One.

We pull fresh market data every month and track absorption by price tier and neighbourhood. You get an honest, defensible list price, not a number designed to win your listing.

W Real Estate. 100.4% of List.

Across the brokerage, W Real Estate sellers achieve 100.4% of list price, 2.5% higher than any other brokerage in the county. Better marketing and better pricing show up in the final number.

WHAT WE'VE SOLD

Recent Sales Across Every Price Point.

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4733 Hidden Oaks Road, Santa Rosa

Sold: $890,000

A 3-bed, 3-bath home on 1.14 acres off Sonoma Mountain Road. Listed at $975,000 and sold at $890,000, the entry-to-mid tier, where getting the price and presentation right from day one matters most.

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3515 Deer Park Drive, Santa Rosa

Sold: $1,395,000

A 2026-built 4-bed, 3-bath, 2,703 sq ft home, sold off-market at full asking price in the mid-market family tier where Santa Rosa demand is strongest. We brought the buyer and seller together before it ever hit the MLS.

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554 Shady Acres Lane, Santa Rosa

Sold: $2,950,000

A brand-new 2025-built 3-bed estate, 4,055 sq ft on 2.79 acres off Highway 12. Listed at $2,995,000, into contract in 21 days, and sold at $2,950,000 in 70 days, the top of the Santa Rosa market, where active buyer outreach matters more than an MLS listing.

HOW WE WORK

Simple Process. No Surprises.

Consultation

A phone call first, then a visit to your home. We take the time to understand your goals, walk the property with fresh eyes, and give you an honest in-person assessment and valuation. No scripts, no rush.

Marketing Plan and Preparation

We present a detailed, data-driven pricing analysis, not a number pulled from thin air. Then we walk you through a marketing plan that is unlike anything you will see from another agent in this market. We do not waste your time talking about open houses and the websites everyone else lists on. Our approach is different, and we will show you exactly why.

Preparation and Launch

We handle everything needed to get your home ready, even if you are not local. Staging direction, contractor coordination, photography, video. And throughout the whole process, you work directly with David and Jonathan. You will not be handed off to a junior agent.

SEE OUR WORK

Properties We've Brought to Market

VACATION RENTALS

Selling a Vacation Rental Is a Different Conversation.

A short-term rental property is not just a home — it is an operating business with a permit, a track record, and an income story. Buyers pay for all three. Most agents do not know how to present that, which means most STR sellers leave money on the table. We do not.

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Packaging It Properly.

The difference between a vacation rental that sells quickly and one that sits is presentation. That means having your permit documentation in order, a clean handoff from your property manager, a furniture and inventory list, and a trailing income summary that buyers and their lenders can actually use. We help you assemble all of it before the listing goes live — so buyers see a turnkey business, not a project.

Marketing to an Active Buyer Base

We maintain a private website listing every vacation-rental-eligible property for sale across Sonoma County — and a weekly investor email that goes to approximately 200 active STR buyers. When you list an eligible property with us, it goes in front of that audience immediately. These are buyers who have already told us they are looking. They are not browsing Zillow; they are waiting for us to call.

Sonoma County's No.1 Vacation Rental Team.

We transact approximately $25 million a year in vacation rental properties across Sonoma County — more than any other team. That volume means we understand STR valuations, cap rates, permit transfer rules, and what buyers in this category need to see before they write an offer. If your property is a short-term rental, there is no team in the county better positioned to sell it.

READY WHEN YOU ARE

Let's Talk About Selling Your Santa Rosa Home.

No pressure, no scripts. A real 30-minute conversation about your property, your timeline, and what the market is telling us right now.

Book A Free Consultation