$25M

Annual Vacation Rental Sales

60+

Vacation Rental Clients Represented

<9%

Properties That Qualify

 No.1

Vacation Rental Team in Sonoma County

⭐⭐⭐⭐⭐

ZILLOW PREMIER AGENTS

THE OPPORTUNITY

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Wine Country Without the Wine Country Price Tag

Windsor does not get the same breathless coverage as Healdsburg. There are no celebrity chef restaurants on its plaza and no $4M vineyard estates dominating the listings. What it has is something a growing number of buyers are deciding they want more: a genuinely liveable small town, a strong school district, a real community, and a price point that still makes sense.


Firefighters, nurses, teachers, wine industry workers — the people who actually make Sonoma County run — have been choosing Windsor for a generation. Lately they have been joined by Bay Area commuters who have done the maths on the SMART train, families who ran the numbers on Windsor Unified versus what they were paying in private school fees, and buyers priced out of Healdsburg who discovered that Rural West Windsor gives them the land and the lifestyle at a fraction of the cost.


Jonathan Bruington grew up around Windsor. David Hargreaves lives in Healdsburg and sells across both markets every week. Between the two of us, we know where the value is, which streets have the airport flight path overhead, and which neighbourhoods are quietly appreciating faster than the data suggests. That is the kind of local knowledge that does not show up on Zillow.


THE MARKET 

A MARKET DEFINED BY SCARCITY. HERE IS WHAT IT MEANS.

Sonoma County draws millions of visitors every year. The supply of legally operable vacation rentals is contracting, not expanding. That combination does not happen in many markets. 

In all of 2025, only a few dozen  properties come on the market that are top properties in top areas. When one appears, it moves within days — which is why we track every listing before it hits the wider market

Where To Buy

Six Areas. Very Different Opportunities. Here Is How To Choose

 

RECENT SALES 

Recent Vacation Rental  Sales

DUE DILIGENCE

Simple Process. No Surprises.

The vacation rental permit process in Sonoma County is not difficult — if the property is eligible. The problem is that eligibility is not something you can see on a listing or verify on Zillow. We run seven checks on every property before recommending it to a client. Here is where most buyers come unstuck.


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Zoning & Permit Eligibility

The first set of checks is about the land itself. Does the zoning designation allow vacation rental use? Is the property inside city limits, where almost every city now prohibits new permits? Is it in a cap zone — an area where vacation rentals are capped at 5% of total properties — that has already hit its limit? Is it in an exclusion zone? These are deal-breakers that do not show up anywhere in a standard listing. We check all of them before you make an offer.


Property Type & Documentation

A JADU — a Junior Accessory Dwelling Unit attached to the main home — disqualifies the entire property from vacation rental use. Two homes on one lot that are technically zoned as a duplex are ineligible regardless of how they look. And a missing septic permit, which seems like a minor administrative issue, can delay your permit application by three months or trigger costly required findings. None of these are visible from the street.


Our Private Database — Every Eligible Property

We analyse every new listing that comes to market in Sonoma County and run all seven checks before adding it to our private site. Clients on our list receive a weekly email every Friday with the best currently eligible properties — with income projections, occupancy rate estimates, and average daily rate data. You are not browsing a general MLS. You are seeing a curated list of properties that have already cleared every hurdle.

Looking For A Vacation Rental?

Only 28 properties across the greater Healdsburg area came up for sale last year that a new owner could legally vacation rent — roughly one every two weeks. We run a private site where we list every property for sale that's eligible for a new owner to vacation rent, so you see them the moment they hit the market.
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Inside the City Limits

Residential properties are not eligible to get a permit. However there are a small handful of properties that have mixed use zoning that are eligible. When one appears within walking distance of the Plaza, you have to be ready to move within days.

The Unincorporated Corridors 

Outside the city, the county manages density through cap zones — Fitch Mountain, Westside Road, Dry Creek, and Norton Road among them. Every zone around Healdsburg is at or above its cap, so eligible homes are rare and a permit transfers only with county approval.

Boutique Inns and B&Bs

For buyers operating at scale, an existing inn or bed and breakfast carries commercial zoning and sits outside the residential cap entirely. It's owner-operator hospitality rather than a passive rental — and the cap-zone problem disappears.

Confirm Before You Offer

Listing remarks are a starting point, not a guarantee. Permits are property-specific and confirmable through Permit Sonoma, and we verify eligibility on every home we track before you ever write an offer.

READY WHEN YOU ARE

Let's Find Your Vacation Rental Investment Home.

No pressure, no scripts. A real 30-minute conversation about what you're looking for, what's available, and whether now is your moment

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