THE CHALLENGE

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Your Permit Doesn't Sell With Your Home

A vacation rental sells differently from any other home in Sonoma County. Your buyer can't take over your permit: it expires on sale, and they have to qualify for a new one under today's rules. Most will also judge the price on what the home can earn, not only on comparable sales.

So before a buyer will pay full value, they need proof of two things: that they can get a permit, and what the home will earn for them. That is the work we do before your home goes on the market. David Hargreaves and Jonathan Bruington have represented more than 60 vacation rental clients and handle $25 million in vacation rental sales a year, so we know exactly what buyers check and what convinces them.







THE BUYERS

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Investor or Second-Home Buyer? The Numbers Decide.

Not every vacation rental sells best to an investor. Choosing the right one shapes how we price and market your home.


Vacation rental investors typically look for gross income of 8% or more of the purchase price. When your home clears that bar, we market it on its income, with the forecast and cap rate up front. When it doesn't, it often sells for more to a second-home buyer who wants a Wine Country home with the option to rent it out, so we lead with the lifestyle and present the income as a bonus. We run the numbers first and show you the reasoning before your home goes on the market.





HOW WE SELL

Six Checks Before Your Home Goes on the Market.

WHO SEES YOUR HOME

The Buyers for Your Home Are Already on Our Lists.

Most of them are investors and second-home buyers, many in the Bay Area, who come to us because they want help finding a home that qualifies.

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Our Weekly Investor Email

More than 300 vacation rental investors get our property email every week, and 60-75% of them open it. When your home is ready, it goes straight to the people most likely to buy it.

Our Private Eligible-Properties Website

We list every vacation rental-eligible home for sale in Sonoma County on a private site that buyers sign up to use. It has had about 10,000 views from buyers shortlisting homes.

Our Newsletter, YouTube and Digital Marketing

5,000+ subscribers read our Friday newsletter, the Sonoma County Insider, and 2,200+ follow our YouTube channel. Every listing also gets our full digital marketing campaign.

RESULTS

10936 Eastside Road, Healdsburg: $2.3 Million at $1,250 a Square Foot.

SELLER FAQ

Questions Sellers Ask Us.

Please set each question as a heading (H3) with the answer as text beneath, not in an accordion that hides the answers, so search engines can read them.

Does my vacation rental permit transfer to the buyer?

No. In unincorporated Sonoma County a permit expires automatically when the home sells, and the buyer applies for a new one under the rules in force at the time. The one exception is a commercial bed and breakfast license, which does transfer. That's why we confirm a new buyer can qualify before you list.

What if a new buyer couldn't get a permit for my home?

This happens when a rental was permitted before its zoning or neighborhood rules changed, for example an R1-zoned home or one in a newer exclusion or full cap zone. It can keep operating until it sells, but the buyer can't get a new permit. We'd market it to second-home buyers and price it on comparable sales rather than income. Better to know before you list than in escrow.

How do you price a vacation rental?

On two measures: comparable sales, and what the home can earn for a new owner. For homes that will sell to investors, the effective cap rate matters most.

What should I have ready?

Your vacation rental permit and license, your septic permit and, if you operate the home now, at least a year of booking and income records.

Should I sell to an investor or a second-home buyer?

It depends on the numbers. We run the income forecast and cap rate first, then recommend the audience most likely to pay the most.

READY WHEN YOU ARE

Find Out What a New Buyer Could Do With Your Home.

We'll check whether a new buyer can be permitted, for how many bedrooms, and what the home could earn for them, before you decide anything.

KEEP READING

Go Deeper on Vacation Rentals